Earlier today, JAY Z took to his Life+Times site to announce his (and wife Beyonce‘s) plans to go vegan for the next 22 days. The change in eating habits can be attributed to Hov turning 44 tomorrow and the 22 days of healthy eating results from the couple’s obsession with the number 4 (2+2=4). Jay also happens to believe in the psychological theory that if a person does something repeatedly for 22 days then they’ll make or break a habit. Read Jay’s comments on the matter below. What do you guys think, will the couple benefit physically and spiritually?
Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.