Never one to shy away from speaking his mind, Kanye West has been vocal over past weeks about what he views as a lack of support from longtime collaborator Nike in regards to the long-awaited release of the hyped Air Yeezy 2 “Red Octobers”. At recent Yeezus tour concerts, West has been using his quintessential tangents to voice his displeasure with Nike as he claims the lifestyle apparel company didn’t allow him to create and design clothing even after the huge success of the Nike Air Yeezy sneakers. At a Brooklyn tour stop earlier this week, West hinted about how he “signed [his] deal a week and half ago” during an ecstatic stream-of-consciousness in which the artist lambasted Nike CEO Mark Parker for not believing in his aspirations. You may have noticed that Ye hasn’t been seen wearing his “Red Octobers” recently as he has opted to wear his trademark Visvims.
Rumors have been circulating that due to his frustration with Nike and his dying desire to bring his creative visions to light, West has signed a clothing and sneaker deal with Adidas imprint Y-3. The collaboration line with Y-3 will apparently be called “YEEZI” due to Nike having licensing rights on West’s signature nickname “Yeezy”. Y-3 is a clothing brand that offers chic, fashion-forward performance wear and is the brainchild of highly-touted Japanese fashion designer Yohji Yamamoto.
An official statement is expected to be announced in the coming weeks.
I have to agree with ‘Ye on this one, he is the biggest fashion icon in pop culture today and a clothing line with Nike would’ve resulted in insane amounts of hype and profit for both parties. What do you guys think of the impending collaboration? Adidas is scooping up a plethora of hip-hop artists and rising NBA stars, could this be the name that puts them in competition with Nike for the number one performance wear brand in the world? Let’s wait and see.