The Madbury Club x PUMA #CHAZEBRALOPE Campaign

The Madbury Club, a lifestyle blog which for the most part originated in New Jersey, recently joined forces with sports apparel/sneaker brand PUMA in efforts to promote PUMA’s eclectic Future Trinomic Slipstream Lite ZB Mid Men’s Sneakers. What came of the collaboration is this specific project in which the group of Madbury “explorers” traveled through the wilderness and the edges of “sanity” to find the storied Chazebralope, a beast that “descended from the Sasquatch lineage”. The accompanying Chazebralope website and visual are what was left in terms of documentation from the collective’s world-spanning travels in their hunt for the mythical beast. The art direction is truly captivating on the entire project. If you grow to like the Safari-inspired tennis shoe, be sure to pick it up at the PUMA website yonder.

chazebra

chaz2

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s